Google has finally revealed a little bit more about GOSF 2014!
Google, for its third edition of the Great Online Shopping Festival, has roped in 300 offline and online merchants. They range from the regular e-commerce sites to large FMCG and consumer durable brands.
This year the format of GOSF seems to be a little different with Google announcing a Pre-Party on Nov 25th, running up to the main event on 10th – 12th December 2014. According to sources, Google will have a run-up event with 14 shortlisted brands, starting from 27th Nov to 9th Dec. During these 14 days, Google will reserve a day each for one company to offer day-long deals and run contests for consumers. Also, everyday, during these two weeks, a lucky winner will be announced, who will get to shop for free from a range of select items. Some unconfirmed reports also suggest that shoppers will get to do 14 minutes of free shopping every day for these 14 days.
A top executive of an e-commerce firm has confirmed that GOSF 2014 will also introduce a special segment called “Rs299 corner” where branded products in price range of Rs 600 to Rs 1500 will be sold at Rs 299. Delivery will be free of charge, and Google hopes to attract first-time online shoppers with cash-on-delivery option.