Today, many online retailers are not only serving their customers but also the society at large through various charitable initiatives. Here are some of the varied CSR activities that different online portals have been carrying out in order to help the needy and underprivileged.
This customer centric e-commerce site did not start just a short term initiative but began a long lasting charity project named Gift a Smile in June 2014. For this, Amazon India has joined hands with a number of NGOs from all over India and created a page where these NGOs have put up a list of things they need. On the ‘Amazon Cares – Gift a smile’ page you will find a list of these NGOs, from which you can select any one and see the wish list of products they need. When you buy from among these products all the seller’s earnings from these sales will go to the NGO from Amazon India. The website has also kept doors open for any other NGO to come and be a part of this initiative and benefit from it. You can also
India’s first ever exclusive eyewear online portal has recently started its Buy One Give One offer. Yes, here for every pair of glasses sou buy, Lenskart donates a pair to a person in need. As simple as that. According to statistics, around 11 million people, including children, are blind, or vision impaired or require vision correction but do not have the means to get an eye examination and appropriate pair of glasses. So, Lenskart, in association with NGO Pankhudi, recently provided free eye check-up and free prescription spectacles to needy children.
This Holi, the online wholesale giant, Shopclues joined hands with Give India and Dr. Shroff’s Charity Eye Hospital to host an initiative called the Black Holi. As part of this project, Shopclues donated 1 rupee from every purchase made on 24 February, 2015 to 6 March, 2015, for restoring the vision to visually impaired people in need. Thus, the online store helped to bring colours to the life of 25 more people through this initiative.
eBay India has recently allied with WWF-India to raise funds for ‘Sahastra Jyoti’ or ‘Beacon for the Sunderbans’ – a project aimed at bringing sustainable development to the Sunderbans landscape in India, by bringing energy access to 1000 households in the region, through solar energy. For this, eBay India is running a charity auction on its website till 23 March, 2015, and it has currently reached over Rs 60,000. The winner of this auction will get to meet actor and Earth hour ambassador, Arjun Kapoor in Delhi on 28 March, 2015. The proceeds from this bid will, no doubt, go to the light-up Sundarbans project.
Among all these online retail giants, Snapdeal emerges at the top when it comes to fulfilling corporate social responsibilities. This e-commerce giant has been supporting a lot of initiatives and projects to uplift the underprivileged and help the needy. Some of its most recent charity projects include the alliance with India Post to give an online platform to weavers and artisans of Varanasi. It has also launched The Agri Store on Kisan Diwas, offering a chance to farmers to get seeds, fertilizers and irrigation tools etc. online. Also, on 3 December, 2014 on International Day for people with disability, it launched India’s largest Disability and Rehabilitation Online Store offering a range of products and services required for people with various disabilities.